3rd July 2020 - "Keep tracking millennials but don't forget boomers"

"Boomers and Gen X investors have plenty of dry powder to buy stocks in the next three to six months," said Ben Onatibia, a strategist at Vanda.

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A recent Bloomberg article featured the quote from our Head of Markets which cites the significance of the current high cash holdings of Gen X. We expect "old retail money" to reclaim some of the importance lost in the last quarter. In order to track their positioning, we have created an index that combines Charles Schwab's monthly equity purchase data and TD Ameritrade's IMX. The resulting "boomer" positioning index shows that they're extremely bearish relative to the last decade.

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